Funnel Conversion Calculator
Revenue impact of improving conversion rates at each step.
Funnel revenue = Visitors × Step1% × Step2% × Step3% × AOV. Improving any step multiplies through. A 10% lift in the middle step can mean 10% more revenue. This calculator shows current revenue and the impact of improving each conversion rate.
Inputs
Results
Customers: 30
Monthly revenue: $2,250
+10% on Step 1: +$225
Insights
Formula
Customers = Visitors * s1% * s2% * s3% Revenue = Customers * AOV
Input Definitions
What does each input mean?
- Monthly visitors
- Total visitors entering the funnel—website, landing page, or top of funnel.
- Step 1 → 2 %
- Conversion rate from first to second step (e.g. visitor to lead, view to signup).
- Step 2 → 3 %
- Conversion rate from second to third step (e.g. lead to opportunity, trial to engaged).
- Step 3 → Purchase %
- Conversion rate from final step to purchase or conversion.
- AOV
- Average order value—revenue per customer per purchase.
Related Calculators
Finding Where Your Revenue Is Leaking
Every step in a sales or marketing funnel loses a percentage of potential customers — and the compounding effect means small improvements at the top of the funnel have outsized impact on revenue. This calculator helps you model your funnel’s conversion rates at each stage, see where the biggest drop-offs are happening, and calculate the revenue impact of improving conversion at any given step.
Use it when you’re diagnosing underperformance in a sales process, when you’re deciding where to focus optimization effort, or when you want to set data-backed conversion rate targets. Many businesses spend heavily on driving traffic to a funnel that’s leaking at the middle — this tool makes it easy to see whether fixing the leak is worth more than buying more traffic.